Library

🎯 Spring 2023 COVID + Flu Campaign

Intended for the general public (targeting expectant mothers + families), this campaign reminds Virginians that the new COVID-19 booster, as well as this season's flu vaccine, are still available.

INCLUDES: (in 9 languages)
Two social media sharables, in 1200x680 + 1080x1080 formats.

🚀 Share via social media.

03.17.23 

🎯 DIAL: Disability Information and Access Line (ACL)

Intended for the general public, this infographic from the Administration for Community Living (ACL) gives information about DIAL, a service that helps older adults + people with disabilities get COVID-19 vaccines and other services.

INCLUDES:
Printable PDF Infographic

🚀 Print + post, share online, or send to doctor's offices + pharmacies.

03.06.23 

🎯 COVID-19 Personal Plan 

Intended for the general public, especially those at high risk of serious illness from COVID-19, this printable worksheet from CDC offers tools, information, + action steps that can be shared with family, friends, + healthcare providers.

INCLUDES:
Printable 3-page worksheet

🚀 Share via newsletters, social media, testing sites, + doctor's offices 

02.02.23

🎯 Respiratory Illness Video

As respiratory illnesses continue to rise in Virginia, this YouTube video featuring Deputy State Epidemiologist Dr. Laurie Forlano provides simple steps to stay safe.

INCLUDES:
1:50 YouTube video

🚀 Copy link to share via social media or newsletter
11.23.22

🎯 Vaccine Digital Graphics, Videos, + Outreach Materials

Created by Great Than COVID, this toolkit offers downloadable graphics + other outreach materials about COVID-19 vaccines + boosters

INCLUDES: (in English + Spanish)
Conversational + FAQ videos
Graphics + GIFs
Print materials

🚀  Review + share necessary  
10.14.22

🎯 Vaccination + Booster Schedule 

Flow chart detailing recommended vaccination + booster schedules for everyone 6 months + older. Available for the general public + the immunocompromised population.

INCLUDES:
At-a-glance schedule


🚀 Share via newsletters, on social media, + with vaccination clinics/pharmacy partners
9.23.22

🧰  Under 5 Vaccine Messaging Toolkit 

From Vaccinate Your Family, a national nonprofit, this toolkit contains numerous resources for the COVID-19 vaccine for children ages 5 + under.

INCLUDES: (in English + Spanish)
Shareables
Talking Points + FAQs
:75 vaccine safety video

🚀 Review + share via social media or newsletters
7.28.22 

🧰  Children + COVID-19 Vaccination Toolkit

From the Public Health Communications Collaborative + based on CDC recommendations, this toolkit addresses COVID vaccination eligibility for children ages 6 months to 17 years.

INCLUDES: (in English + Spanish)
Talking Points
Answers to Tough Questions
Vaccine Recommendations PDF
Shareables + Sample Captions


🚀  Review + share on social media or with pediatricians
Updated: 7.20.22
*updated with information for children ages 6 months to 5 years*

🧰   Self-Testing Toolkit

From the CDC, this toolkit covers basic self-testing facts, recommendations on when to take self-test, how to locate a self-test, how to use, how to decipher results, FAQs, + print resources.

INCLUDES:
Explanations (what is a self-test, when/why to self-test)
How-to's (obtain a self-test, use a self-test, decipher results)
FAQs
Print Resources (some available in Spanish, Chinese, French, Korean, Vietnamese)

🚀  Review information + send print resources to drug stores or wherever at-home tests are available
6.24.22

🎯  Booster Chart 

From the FDA, this webpage shares a resource chart to help individuals determine if they are eligible for a vaccine booster.

INCLUDES:
Resource page + chart

🚀 Share via social media, email, or with vaccine providers
4.21.22

🧰   Booster + Second Booster Doses Toolkit

From the Public Health Communications Collaborative, this toolkit provides messaging + outreach tools to communicate booster + second booster dose information. 

INCLUDES:
Topline Messages
Answers to Tough Questions
Social Media Sample Posts + Shareable Graphics


🚀 Explore + utilize messaging + shareables on social media or newsletters
Updated: 4.21.22
*updated to include second booster recommendations*

🎯 Quarantine + Isolation Calculator

From the CDC, this web-based resource helps determine if, when, + how long to quarantine or isolate, along with definitions of quarantine vs. isolate, exposure vs. close contact, + more.

INCLUDES:
Quarantine + Isolation Calculator
Definitions, FAQs, + recommendations


🚀 Review + share via newsletter or social media
3.30.22

🎯 Answers to Tough Questions - Mask Guidance

As masking usage + requirements are changing rapidly, these talking points + FAQ resource help clarify + address confusion.

INCLUDES:
Talking points, FAQs, + answers to FAQs


🚀 Review + utilize in discussion or use to create comms materials
3.17.22

🎯 Interactive Ventilation Tool

From the CDC, this tool allows users to explore how well their home may be ventilated + how to improve ventilation methods, based on customizable options - like whether or not they have a portable HEPA air cleaner, an open window, active HVAC, + so on.

INCLUDES: 

Website with interactive tool + recommendations to improve ventilation

🚀 Share via social media or send to family, coworkers, + friends
3.3.22

🧰   COVID Vaccine Ambassador Training: How to Talk to Parents

From Coursera + Johns Hopkins University, this free ~2-hour training course shares best practices on how to have effective + empathetic conversations around vaccines with parents.

INCLUDES:
Free course with certificate of completion
*When you access the webpage, the course start date automatically defaults to the current date. You are able to enroll at any time.*


🚀  Consider enrolling in the course + share with parents, PTAs, or school boards
3.1.22

🧰  Vaccine Resource Hub

Featuring hundreds of vaccine-related resources, the Vaccine Resource Hub intends to support the increase of COVID + flu vaccination across all communities, especially those experiencing racial + ethnic disparities. Created by Partnering for Vaccine Equity, a program of the CDC.

INCLUDES: (in dozens of languages)
Audio + video content
Brochures, factsheets + flyers
Shareable graphics + images
Reports, Surveys, + Webinars
Toolkits

🚀 Review resources. Bookmark + return to when in need of additional vaccine content
12.30.21

🧰  Booster Dose Toolkit

From the Public Health Communications Collaborative, this toolkit provides messaging + outreach tools to communicate booster information. This content has been updated to also address concerns over the Omicron variant.

INCLUDES:
Topline Messages
Answers to Tough Questions
Social Media Sample Posts + Shareable Graphics

🚀 Explore + utilize messaging + shareables on social media or newsletter
12.8.21

💬 Antivirals + Treatment Messaging

New messaging guidance to help answer tough questions about COVID-19 antivirals, from the Public Health Communications Collaborative.

INCLUDES:
Messaging around vaccination + antiviral treatments

🚀 Review messaging + share with medical providers + practitioners to inform + support
11.15.21

🧰  Voices of Long COVID Campaign

Resolve to Save Lives, in partnership with multiple state + local health departments, created the "Voices of Long Covid" campaign to increase awareness + promote vaccine uptake. With a focus on people ages 18-29, the campaign features testimonials from a diverse group of young adults struggling with persistent health problems from COVID.

INCLUDES: (in English + Spanish)
Royalty-free media assets:
- :60, :30 + :15 ads (for placement on television)
- :60, :30 + :15 ads (for placement on radio)
- social media ads + suggested captions
- static digital banner ads (range of standard sizes)

🚀 Review + share where most effective in your region (TV, radio, social, and/or web)
12.1.21

📍 2 New Virginia Equity Dashboards

These dashboards are part of the Commonwealth's commitment to operationalizing equity by increasing transparency + making data more accessible. "COVID-19 has placed a spotlight on health inequity + the ways that structural racism has been embedded in our systems." - Governor Northam

INCLUDES:
Equity in Action 

Equity at a Glance
Thank you to the Virginia Health Equity Task Force

🚀 Explore the two equity dashboards to stay up to date in current status
10.25.21

 📺 The Conversation: Kids + COVID-19 Vaccines

THE CONVERSATION #BetweenUsAboutUs expands to address questions about the COVID-19 vaccines + children with FAQ videos featuring pediatricians. Watch and share on YouTube.

INCLUDES:
Introduction Video
Which vaccines are available for kids?
Why vaccinate your child for COVID?
Do kids need to get the COVID vaccine?
Has COVID risk changed in kids?
And more...

🚀 Share online, email, print + social
8.26.21

📲 Virginia Gen Z Social Media 

Meme culture, absurdity + humor. This Gen Z content merges straight-forward, credible information with a bold, colorful + entertaining vibe that makes it easier + more enticing for young adults (18-25) to get vaccinated against COVID. By doing so, they can protect the moments they care about. 

INCLUDES:
TikTok, Instagram Reels
Social Stories + Carousel
Facebook / Twitter Post
Streaming Radio / Audio Clips
Video Shorts

🚀 See what's available + help share via social accounts you own and/or manage
8.26.21

🎯 Children + Family Vaccination - ImmunizeVA

This ImmunizeVA page holds resources to support local immunization efforts. The "Tracker" material is designed for kids + families. This includes social media resources to encourage vaccination for children, and printouts that can be used as coloring sheets for children at vaccination events. The page also includes a variety of testimonials, in static + video format.


🚀  Review + share material with K-12 students and their parents. Include coloring printout at events with children
8.16.21

🧰 Back to School Toolkit 

Resources for school district leaders, teachers, parent leaders, + supporters to answer questions, outline school guidance, + increase vaccine confidence. As a part of the We Can Do This campaign, the toolkit features content from CDC + HHS COVID-19 Public Education Campaign.

🚀 Share with parents and students in K-12
8.16.21

✅ Mitigation Strategies + Safe School Reopening

Evidence shows schools can safely open for in-person learning during the pandemic when layered mitigation measures are applied. This helpful handout outlines how to do this, with a summary of the supporting data. 

🚀 Review + share with school districts or administration partners
8.11.21

🎯 A Conversation with Dr. Fauci

Join governor Northam + watch the recording of the 60-minute conversation with Dr. Fauci + healthcare providers from the webinar on August 3rd. We’d also appreciate it if you'd share this link with your network + communities.
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🚀  Re-watch/watch + share link on social media, text message, or email
8.4.21

📺  President's YouTube Townhall 

Creators + influencers, Manny Mua, Brave Wilderness + Jackie Aina ask questions about vaccines in an effort to encourage younger people to get their vaccine + debunk myths on vaccination.
-
INCLUDES:
- Highlights
- Manny Mua interview
- Brave Wilderness interview
- Jackie Aina interview

🚀 Watch on YouTube + share link via email, text, or directly from the White House's social media account
5.25.21

📺 La Conversación/ The Conversation

Latinx doctors, nurses + promotoras of the Conversation/La Conversación share why they are speaking out about the COVID-19 vaccines + what it means for the Latino community.

Promo
Website
The Conversation (50+ videos)
Videos En Español
Webinar Recording

🚀  Share promo video or website. Use suggested copy + details from YouTube video description
5.21.21

🎯 Adolescent Vaccine Approval Shareables

The CDC has authorized the Pfizer vaccine for adolescents aged 12 -15 years. These shareables explain eligibility + benefits. Three different social media shareables are available along with suggested captions.

🚀  Share via social, emails + newsletters
5.18.21

🧰  We Can Do This - National HHS Campaign

A public education campaign to increase confidence in vaccine + reinforce basic prevention measures. Content available for a general audience, Black communities, Native/Tribal leaders, faith-based, essential workers, rural, nurses, + many more. Includes social media shareables, infographics, flyers, audio/podcasts, + more.

🚀  Review resources + share related content with community
5.14.21

🧰 Vaccination Mythbusters Toolkit

Dispel myths while encouraging confidence in the COVID-19 vaccinations.

INCLUDES:
Myths poster
Truths poster / stickers
Scams poster


🚀 Share via social, emails + newsletters
4.14.21

📺 The Conversation, Between Us, About Us with Kamau Bell

An open + honest conversation between Kamau Bell + Black doctors, nurses + researchers that gets to the heart of Black people’s questions.

Promo
Website
The Conversation (50+ videos)

🚀  Watch promo video + help share content relevant to your communities
3.10.21

🎯 Easy-to-read Fact Sheets

These 3 pages cover common concerns like vaccine safety, availability, + what happens after vaccination -- written in everyday language.

1. Safety fact sheet
2. How to get the vaccine
3. After you get the vaccine

 🚀  Read + share if helpful to your communities. Or use insight in everyday conversation
3.10.21

🎯 How Do Vaccines Work?

How vaccines help our immune system to protect us.

Overview:: English / Spanish
Shareable: English / Spanish

🚀 Review how vaccines protect us + share if you feel this is helpful to your communities
2.18.21

🎯 How Was the Vaccine Developed?

Explaining development: no steps were skipped.

Overview:  English / Spanish
Shareable: English / Spanish

🚀 Review the vaccine development procedure + share with questioning communities
2.18.21

🎯 How Do We Know It's Safe?

Explaining safety monitoring, with visuals.

Overview: English / Spanish
Shareable: English / Spanish

🚀 Review how the vaccine will be monitored + share if you feel this is helpful to your communities
2.18.21

🎯 Which Vaccine Should I get?

Highlighting safety + effectiveness in preventing symptoms of COVID-19 if exposed to the virus.
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Overview: English / Spanish
Shareable: English / Spanish

🚀  Review + share to help others know: all are safe + effective, the best vaccine is the one available to you
3.10.21

🎯 What Happens When You Get The Vaccine?

Explaining what it's like to get a vaccine, + how it keeps us safe.

Overview: English / Spanish
Shareable: English / Spanish

🚀 Review for better insight on how the vaccine protects us. Share with those wondering what to expect
2.18.21

🎯 I'm Vaccinated. Now what?

Steps to protect ourselves + others as the vaccine rolls out. Mitigation, second shot, vsafe.

Overview: English / Spanish
Shareable: English / Spanish

🚀 Review next steps after your vaccination + share your communities have been vaccinated or are in Phase 1b
2.18.21