Virginia Gen Z Social Media

Strategy: Meme culture, absurdity + humor. The Virginia Gen Z campaign material merges credible information with an attention grabbing vibe that makes it easier + more enticing for young adults (18-25) to get vaccinated against COVID. By doing so, they can protect the (pre-pandemic) moments they care about.

📦 Includes: TikTok | Instagram Story | Instagram Carousel | Facebook / Twitter | Streaming Radio | Video / Pre-roll
Or, find all shareable content here.

Note: View shareable communication tools below. To download items, use the links above, or the corresponding links in the sections below. These links take you to hi-resolution files, available in English.

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TikTok / Instagram Reels + Story
15 Second Video
🚀 Pro-tip: This can also be used on other social channels

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TikTok / Instagram Reels + Story
15 Second Video
🚀 Pro-tip: This can also be used on other social channels

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This link above takes you to hi-resolution files.
The visual below is for preview only.

Instagram Reels + Story
15 Second Video

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Instagram Reels + Story
15 Second Video

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Instagram Reels + Story
15 Second Video

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Instagram Images / Carousel
🚀 Share all 3 images together in one post for most effective messaging.

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Facebook / Twitter

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Audio Files / Streaming

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Video Shorts
🚀 Can be uploaded to social channels or added to local pre-roll advertising

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15 Second Video

6 Second Video

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