Strategy: Meme culture, absurdity + humor. The Virginia Gen Z campaign material merges credible information with an attention grabbing vibe that makes it easier + more enticing for young adults (18-25) to get vaccinated against COVID. By doing so, they can protect the (pre-pandemic) moments they care about.
📦 Includes: TikTok | Instagram Story | Instagram Carousel | Facebook / Twitter | Streaming Radio | Video / Pre-roll
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